Matt George

Every day there is an opportunity to Change Lives and Save Lives

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    About     Matt George 

    Matt George is a Peoria, Illinois-based writer, speaker and CEO of the Children’s Home Association of Illinois. He is also the former Executive Director of the Hult Center for Healthy Living and the former President and CEO of Youth Farm, which later merged with Children’s Home in 2007, under his leadership.

    In addition to his work at Children’s Home, Matt helps raise funds for local nonprofits, including Neighborhood House, The Hult Center for Healthy Living, Crimestoppers and more.

    When he’s not working to strengthen his community, Matt and his wife Laura enjoy spending time with their five children.







    Mission for All

    It’s our duty to open our hearts and to stand in the middle of that cycle. No matter who you are or what you do, the mission of changing lives and saving lives is a universal one. And the best part is everybody’s
    welcome to join.







    Testimonial By Kevin Harrington





    Kevin-Testimonial for MG from Ziglar Family on Vimeo.





    Matt George

      • Mentor to professionals and leaders
      • Business Coach and trainer
      • John Maxwell Certified Coach and Trainer
      • 31 years as President/CEO/Director
      • Television Producer and Host “Business Forward”
      • Sales and Marketing Leadership
      • Contract Negotiations and Strategic Alliances.






      The nonprofit sector has a major branding issue.Seen as either poorly run charities looking for handouts or the pet projects of well-meaning, ineffectual civil servants, the world of the 501c3 is misunderstood, maligned and sometimes mismanaged. And Matt George is here to change the narrative.As the CEO of the Children’s Home Association of Illinois, a nonprofit leader facing the state’s most serious social ills, George draws his unorthodox philosophies straight from the frontlines. In Nonprofit Game Plan, he reveals the real story of nonprofits, the one no one talks about: they are the world’s best defense against the gnawing grind of social decay, poverty, homelessness and crime.Whether he’s breaking tennis world records, partnering with star athletes or making deals with Fortune 500 companies, George demystifies nonprofit management while inspiring a new generation to take up the mantle of social service. What emerges is a strong case that non-profits ought to run like businesses, not charities. Though it might ruffle some feathers, the message is a wake-up call that’s sure to radicalize the nonprofit world.For anyone who cares about making the world a better place, from volunteers to CEOs, Nonprofit Game Plan is a must-read that’s much more than just a how-to guide—it’s a gut-punch.

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    How Can Matt Help You?

    20 + years as CEO in Non Profit Business Management, Successful in Non Profit Mergers and Acquisitions, Professional Story Teller, Orchestrated over 250 Special Events, Have raised millions of dollars, Risk Management, Visionary Leadership, Public Relations and marketing, Brand, Strategic Planning, Human Resources, Finance and Budget,Project management

    Worked with many athletes and celebrities, including. Author Mark Owen, Comedian Jeff Foxworthy, Bears Coach Mike Ditka, Hall of Fame athletes Walter Payton, Ryne Sandberg, Andre Dawson, Lee Smith, Ozzie Smith, Lou Brock, Bob Gibson, and more.

    Learn More





    The bottom line is that nonprofits are here to stay and social service works—but there are still changes to be made and work to be done. The question I would pose to every person who wants to get into social service and to every nonprofit executive reading
    this book is: Where do we go from here?





    Changing Lives and Saving Lives on the Blog




    What People Are Saying

    Although Matt is helping tons of people in his hometown, by becoming a speaker or a voice in the nonprofit world, he could end up helping 10 to 100 times that many. The work he’s doing in Illinois is important and he ought to keep doing it—but I truly feel Matt George has a voice that can offer a ton of value to the whole world. 

    The nonprofit industry needs a stronger brand, but it also needs a stronger attitude. After seeing what Matt has accomplished and what an outstanding guy he is, I know he’s the right man for that mission. In my opinion, it may become the defining mission of his life.But if anybody is going to change and save a lot of lives, it’s going to be Matt George.

    — Kevin Harrington, Inventor of the infomercial, original Shark on Shark Tank, “As Seen on TV” pioneer

    “Matt may not have served in combat fighting overseas as a Navy SEAL, but what I can tell you is he applies the same level of drive, determination and steadfast commitment to his task at hand. His passion for helping others is contagious!”

    -Mark Owen, New York Times bestselling author of No Easy Day and No Hero

    Matt George has led a life of community leadership taking care of some of the most vulnerable people in our community. His caring and concern to improve the lives of our fellow citizens is exemplary and an example for all.

    -Ray LaHood, US Congressman for Illinois (1995-2008) and US Secretary of Transportation (2009-2013)

    Every community needs a Matt George fighting for them. His compassion for the kids and families is next to none. He’s a true leader. I want him on my team.

    -Jim McMahon, NFL Quarterback and two-time Superbowl Champion

    Every day, I hear about all these people that say, ‘I want to do something to help my community.’ Matt George doesn’t say that—he gets up and does it every day. There’s a big difference between the two, and if you have any questions, watch Matt George. He does it.

    -Dan Hampton, NFL Hall of Famer and Superbowl Champion

    Matt has displayed exceptional passion embracing his craft of being a leader and building community bridges

    -Andre Dawson, eight-time National League All-Star and National Baseball Hall of Famer

    Matt George is a master in the NGO world by leading in a very business oriented and collaborative way. He maximizes social impact in the community.  Successful communities are the result of the best ROI in all sectors. Matt’s leadership and lessons have greatly impacted the most underserved.

    -Michele Sullivan, former President of the Caterpillar Foundation and author of Looking Up

    Matt exemplifies leadership in his community and making it a much better place. He’s involved, committed and is recognized for his many contributions. His ability to lead a large, complex organization is well documented and many look up to him as a result.

    -Douglas R. Oberhelman, former CEO and Executive Chairman of Caterpillar Inc.





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