The Matt George Experience

Changing Lives and Saving Lives Daily


Matt George is a visionary leader of social change, an Amazon best-selling author ("Nonprofit Game Plan"), the TV Host of Business Forward, a Harvard Business School Executive Leadership Coach, and the President of employeeInsite.


Latest Books

Nonprofit Game Plan: The Proven Strategy for Nonprofit Success

Amazon best seller, Nonprofit Game Plan delves into the structure behind leading a 501(c)3. It attempts to change the narrative of poorly run 501c charities looking for handouts and uses his unorthodox style and proven results to solidify the case that nonprofits should run like businesses not charities.

The Nonprofit Prophet

Thomas Matthews is a sixty-year-old businessman who devised nonprofit programs in over fifteen major cities during his life. Would a foiled kidnapping, and a selfless act by a homeless man, make his case? It is up to Thomas, the Nonprofit Prophet, to prove that one good deed means more than a check in the bank.

Starfish Among Us

Jeff Williams witnesses an act of a fellow student, Scott, and through his efforts to help, they become friends. Jeff discovers how poverty affects his friend, as well as so many others in his school. His grandfather has spent his entire life in community service and teaches Jeff that every act of kindness makes a difference—just like saving one starfish at a time

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In Matt’s first book Nonprofit Game Plan, I said he was the Nonprofit CEO of our time. In his quest to make change for the better, he now takes on a more important title. He is now the “Nonprofit Prophet"

Kevin Harrington

Original Shark on the hit TV show Shark Tank

Matt George is a master in the NGO world by leading in a very business oriented and collaborative way. He maximizes social impact in the community. Successful communities are the result of the best ROI in all sectors. Matt’s leadership and lessons have greatly impacted the most underserved

Michele Sullivan

Former President of the Caterpillar Foundation and Author of Looking Up

Matt is the kind of leader you want to follow. He leads with his heart, never loses sight of the greatest outcome possible, and is more gracious than a busload of nuns. His care is the kind of benevolence that’s rare and palpable. I am glad to call him a friend and colleague.

David Brier

bestselling author of Brand Intervention and world-renowned branding expert

“With "A Starfish Among Us”, fellow Peoria native Matt George masterfully engages a new generation of aspirational leaders on their ability to lead with compassion, integrity, and a genuine desire to make a difference in the world. This book is a must-read for children and their parents in search of powerful lessons on impactful leadership and the potential for collective action to create stronger, more welcoming communities.”

Nancy Brinker

Founder of Susan G. Komen and The Promise Fund of Florida

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