Matt tackles the nonprofit sector’s branding issue, aiming to alter perceptions. Former CEO of the Children’s Home Association of Illinois, he leverages frontline experiences to reveal nonprofits as essential defenses against societal decay. In “Nonprofit Game Plan,” George demystifies nonprofit management, advocating for leaders to step up. What emerges is a strong case that nonprofits ought to run like businesses, not charities. Though it might ruffle some feathers, the message is a wake-up call that’s sure to radicalize the nonprofit world.