Changing Lives and Saving Lives Daily


Matt George is a visionary leader of social change, a 3x Amazon best-selling author, the TV Host of
Business Forward, a Harvard Business School Executive Leadership Coach, and the President of employeeInsite


Latest Books


The Nonprofit Game Plan: The Proven Strategy for Nonprofit Success

Amazon best seller, Nonprofit Game Plan delves into the structure behind leading a 501(c)3. It attempts to change the narrative of poorly run 501c charities looking for handouts and uses his unorthodox style and proven results to solidify the case that nonprofits should run like businesses not charities.


The Nonprofit Prophet

Thomas Matthews is a sixty-year-old businessman who devised nonprofit programs in over fifteen major cities during his life. Would a foiled kidnapping, and a selfless act by a homeless man, make his case? It is up to Thomas, the Nonprofit Prophet, to prove that one good deed means more than a check in the bank.


Starfish Among Us

Jeff Williams witnesses an act of a fellow student, Scott, and through his efforts to help, they become friends. Jeff discovers how poverty affects his friend, as well as so many others in his school. His grandfather has spent his entire life in community service and teaches Jeff that every act of kindness makes a difference—just like saving one starfish at a time

"In Matt's first book Nonprofit Game Plan, I said he was the Nonprofit CEO of our time. In his quest to make change for the better, he now takes on a more important title. He is now the Nonprofit Prophet."

Kevin Harrington

Original Shark on the hit TV show Shark Tank

"Matt George is a master in the NGO world by leading in a very business-oriented and collaborative way. He maximizes social impact in the community. Successful communities are the result of the best ROI in all sectors. Matt's leadership and lessons have greatly impacted the most underserved,"

Michelle Sullivan

Former President of the Caterpillar Foundation, and author of Looking Up

"Matt is the kind of leader you want to follow. He leads with his heart, never loses sight of the greatest outcome possible, and is more gracious than a busload of nuns. His care is the kind of benevolence that's rare and palpable.

I am glad to call him a friend and colleague."

David Brier

Bestselling author of Brand Intervention and world-renowned branding expert

"With "A Starfish Among Us", fellow Peoria native Matt George masterfully engages a new generation of aspirational leaders on their ability to lead with compassion, integrity, and a genuine desire to make a difference in the world. This book is a must-read for children and their parents in search of powerful lessons on impactful leadership and the potential for collective action to create stronger, more welcoming communities."

Nancy Brinker

Founder of Susan G. Komen and The Promise Fund of Florida

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Bridging the Gap: Addressing Nonprofit Workforce Shortages

October 22, 20233 min read

Bridging the Gap: Addressing Nonprofit Workforce Shortages

In the bustling heart of Washington, D.C., I had the privilege of sitting down with Ben Kershaw, the Director of Public Policy and Government Relations for Independent Sector. Our discussion revolved around a critical issue that resonates through today's society: nonprofit workforce shortages. The complexities of this problem are multifaceted, and they demand our attention.

workforce shortages

One of the primary questions we pondered is whether the issue stems from low pay. Surprisingly, low compensation doesn't always translate to a reduced workforce. I recounted my personal experience as a CEO when I had to make the decision to infuse a lot of money into salary adjustments, in the middle of a budget that was already approved. Then allocating more funding to increase wages for the next fiscal year budget. This was all done during a two year period and at the end of the day we still had the same amount of open positions.

It's not just about the numbers on a paycheck. Nonprofit work carries a significant mental toll, unlike the traditional for-profit sector. We discussed how you can't simply clock out and leave the day's emotional weight behind. Our nonprofit heroes often witness heart-wrenching moments, from the loss of a child to the devastating consequences of crime and abuse. This emotional burden extends beyond the workplace and seeps into their personal lives.

Solving the workforce shortage conundrum isn't a one-size-fits-all endeavor. We addressed a crucial aspect: the burden of student debt for those pursuing careers in the nonprofit sector. Many students graduate from specialized schools for counseling, social work, and more, burdened with hundreds of thousands of dollars in debt. The lack of incentives for students to enter essential roles such as nursing, medical care, social work, and government service poses a significant challenge.

public policy

Our discussion also delved into policy issues surrounding nonprofit work, like charitable deductions and their complexities. Kershaw shared valuable insights into the scarcity of up-to-date data that highlights the real struggles faced by the public in the nonprofit sphere. Limited resources often hinder efforts to gather critical information. The bottom line is, real data is often outdated and communities are the ones who feel the pain.

While we might not hold all the answers to the world's problems, our conversation left me inspired. As the Nonprofit Prophet, my mission is clear: to encourage local community leaders to step up and create genuine change. I aim to empower nonprofits to operate efficiently, akin to businesses. This involves working with the right board members, retaining dedicated staff, and, most importantly, extending a helping hand to as many individuals as possible.

The Change Lives Save Lives Tour serves as a vessel to expose and amplify my vision for the future of the nonprofit sector. Our journey continues, one city at a time, toward a brighter future where nonprofits can thrive, communities can unite, and lives can be changed and saved.

"Every day there is an opportunity to Change Lives and Save Lives"

-Matt George

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