Changing Lives and Saving Lives Daily


Matt George is a visionary leader of social change, a 3x Amazon best-selling author, the TV Host of
Business Forward, a Harvard Business School Executive Leadership Coach, and the President of employeeInsite


Latest Books


The Nonprofit Game Plan: The Proven Strategy for Nonprofit Success

Amazon best seller, Nonprofit Game Plan delves into the structure behind leading a 501(c)3. It attempts to change the narrative of poorly run 501c charities looking for handouts and uses his unorthodox style and proven results to solidify the case that nonprofits should run like businesses not charities.


The Nonprofit Prophet

Thomas Matthews is a sixty-year-old businessman who devised nonprofit programs in over fifteen major cities during his life. Would a foiled kidnapping, and a selfless act by a homeless man, make his case? It is up to Thomas, the Nonprofit Prophet, to prove that one good deed means more than a check in the bank.


Starfish Among Us

Jeff Williams witnesses an act of a fellow student, Scott, and through his efforts to help, they become friends. Jeff discovers how poverty affects his friend, as well as so many others in his school. His grandfather has spent his entire life in community service and teaches Jeff that every act of kindness makes a difference—just like saving one starfish at a time

"In Matt's first book Nonprofit Game Plan, I said he was the Nonprofit CEO of our time. In his quest to make change for the better, he now takes on a more important title. He is now the Nonprofit Prophet."

Kevin Harrington

Original Shark on the hit TV show Shark Tank

"Matt George is a master in the NGO world by leading in a very business-oriented and collaborative way. He maximizes social impact in the community. Successful communities are the result of the best ROI in all sectors. Matt's leadership and lessons have greatly impacted the most underserved,"

Michelle Sullivan

Former President of the Caterpillar Foundation, and author of Looking Up

"Matt is the kind of leader you want to follow. He leads with his heart, never loses sight of the greatest outcome possible, and is more gracious than a busload of nuns. His care is the kind of benevolence that's rare and palpable.

I am glad to call him a friend and colleague."

David Brier

Bestselling author of Brand Intervention and world-renowned branding expert

"With "A Starfish Among Us", fellow Peoria native Matt George masterfully engages a new generation of aspirational leaders on their ability to lead with compassion, integrity, and a genuine desire to make a difference in the world. This book is a must-read for children and their parents in search of powerful lessons on impactful leadership and the potential for collective action to create stronger, more welcoming communities."

Nancy Brinker

Founder of Susan G. Komen and The Promise Fund of Florida

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Unlocking the 5 Steps to Nonprofit Success

October 02, 20232 min read

  1. Rewriting Misconceptions

In the world of nonprofits, misconceptions about how they are run often cloud the perception of these organizations. One pervasive myth is that nonprofits operate solely on goodwill and donations, akin to charitable endeavors. However, this notion couldn’t be further from the truth. Let’s unravel the reality of nonprofit operations and discover how they are structured much like businesses with a unique mission-driven twist.

  1. Business-Like Structures

Nonprofits, particularly those designated as 501(c)(3) organizations, are not charity cases relying solely on handouts. In essence, they function much like businesses, complete with various responsibilities. These include paying employees, managing operational expenses, and diligently adhering to financial obligations. Just as any business aspires to thrive, nonprofits too must operate efficiently to fulfill their mission and effectively serve their communities.

  1. The Power of Partnerships

While state funding is a part of nonprofit financial support, these organizations cast a wider net in their quest for sustainability. Similar to their for-profit counterparts, 501(c)(3)s actively seek strategic partnerships with businesses, community organizations, and government entities. These partnerships are instrumental in broadening their reach and amplifying their impact. Collaboration becomes a dynamic force that propels them towards achieving their mission.

  1. Communication and Collaboration

Running a nonprofit isn’t just about financial management; it’s about communication and collaboration. This is especially true because many nonprofits provide their services to those in need for free. Take, for instance, children’s homes, food banks, and countless other organizations. They don’t generate income directly from the individuals they serve, which makes partnerships and donations crucial for their sustainability.

  1. Serving the Greater Good

The main goal of nonprofits isn’t just about sustaining themselves. It’s about leveraging resources, community engagement, and strategic partnerships to make a positive impact on society. These organizations are driven by a powerful mission to serve the greater good and address pressing societal issues. By operating efficiently, collaborating effectively, and fostering community and business partnerships, nonprofits create a ripple effect of positive change that extends far beyond their doors.

So, the next time you encounter a nonprofit, remember that they are more than just charitable entities. They are structured like businesses, driven by a unique mission to change lives and make the world a better place. They thrive on partnerships, rely on collaboration, and work tirelessly to fulfill their noble purpose—serving the community and advancing the greater good.


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